Filed under: News
The opening of the new Wallis Mitcham Cinemas in Adelaide saw the setting of a new benchmark in audio reproduction. Wallis Mitcham became the first site in Australia to use the Krix 4 way Quatrix loudspeakers in every one of their seven auditoriums, ensuring the very best sound and sonic consistency in every room.
As a premier site in our own back yard, Krix saw an opportunity to promote its brand name to a wider audience, and whilst Krix has utilised big screen advertising previously, the Wallis Mitcham site deserved something special....our own Movie Trailer which can now be viewed on the main home page of the Krix web site.
Since 2005, Fusion, a leading Adelaide based design agency has been working to create an entirely reinvigorated brand experience for Krix. With all of the early work out of the way with material such as stationary, packaging and brochures, the re-launch of the web site and movie trailer were the big ticket items. The following images are a brief insight into the behind the scenes work that went into the making of the Krix Movie Trailer.
Fusion delivered a number of initial concepts for Krix's consideration, with this concept storyboard being the one that was finally accepted.
Wallis Cinemas were very kind in offering the use of an auditorium at their Mount Barker site in the Adelaide Hills. The shoot kicked off at around 8.30am and took a few hours to get everything setup and ready for our actor to take centre stage. All up we spent around 6 hours shooting the cinema scenes. Another local company, Resin were involved in Directing and the post production work, with Best FX recording studios doing the final audio mix.
With our resident movie goer actor, Mr Stephen Sheehan centre stage, it was now time to sit back and enjoy the fresh popcorn and watch some movies. Being on 'the set' was really exciting and I learnt alot, but more importantly I found having the right people involved including the actor, made the whole process run so smoothly and delivered the best result. There is only one line in the whole trailer and whilst a few of us might think that we could stand up in front of the camera and spit out a few words, it was Stephen's ability to change his facial expressions when words weren't required that I found really astounding.
Working on the fact that Krix has supplied commercial cinema speakers to around 800 cinemas in Australia and over 2000 cinemas worldwide was the key to the movie trailer. Playing on the words 'take home the speakers loved by cinemas around the world' ties in nicely when we reveal our actor sitting in the cinema hugging his pair of Neuphonix and then sitting at home enjoying their performance.
After leaving the cinema, it was then off to the home of one of Fusions Directors where we setup to film the final few frames.
The end result sees our actor relaxing and enjoying his Krix speakers.
Krix would like to thank the following companies for their help and guidance in the production of the trailer. Fusion Design Agency, Wallis Cinemas, Resin Film Management and Post Production Studios and Best FX Recording Studios.
