KRIX INTERNATIONAL DISTRIBUTION

Build the premium cinema category in your market.  

Krix is appointing a select number of established international distributors with the experience, dealer network and ambition to grow premium home cinema, architectural audio and home entertainment.

Backed by more than five decades of Australian loudspeaker engineering, Krix supports its partners with technical expertise, training and structured market development.

For established premium AV, Hi-Fi and custom integration distributors.
WHY KRIX

You probably don't need another speaker brand.

That's exactly the point.

Adding another loudspeaker catalogue rarely creates a new business opportunity.

Krix gives specialist dealers and integrators something more distinctive: a purpose-designed platform for premium cinema, architectural audio and entertainment systems.

It gives distributors a way to engage cinema specialists, custom integrators and premium AV retailers with a brand built around applications — not simply another range of loudspeakers.

Behind the products is the manufacturer support your team needs to specify, demonstrate and sell Krix confidently.

This isn't about adding more products.
It's about building a stronger category.
WHAT KRIX BRINGS

What Krix brings to your business.

A loudspeaker brand is only valuable to a distributor if it creates commercial opportunities.

01
A Difference Icon
A differentiated cinema proposition
Give your dealers something different to talk about with a specialist cinema and entertainment platform.
02
More opportunities from your dealer network
Krix spans dedicated cinema, architectural audio, media rooms and premium home entertainment.
03
Technical confidence
Access application guidance, specifications, system recommendations and manufacturer expertise.
04
Dealer development
Build capability through structured product education, sales resources and training.
05
Demonstration support
Identify the right demonstration partners and create environments where Krix can be experienced properly.
06
Market development
Support your launch and ongoing growth with marketing assets, campaigns, PR and market planning.
We're looking for partners who want to build a market -
not simply import products.
discuss your market
BUILT FOR THE MARKETS YOUR DEALERS SERVE

Where Krix fits.

Every market is different. The product mix, dealer opportunity and route to market will vary by country.
Together, we'll determine where Krix can create the strongest commercial opportunity in yours.
Dedicated Home Cinema
High-performance loudspeakers, subwoofers and cinema solutions for purpose-built residential cinemas.
Architectural and Media Rooms
In-wall, on-wall and in-ceiling solutions for premium residential and integrated entertainment spaces.
Home Entertainment
Premium loudspeakers and subwoofers for music, movies, television and everyday entertainment.
DISTRIBUTOR REQUIREMENTS

A strong potential Krix distribution partner will typically have:

We're selective about who represents Krix.

Successful distribution requires more than importing products.
We're looking for market builders. Not passive importers.
✓ An established AV, Hi-Fi or custom integration business
✓ Existing specialist dealer or integrator relationships
✓ Dealer recruitment and development capability
✓ Showroom or demonstration capability
✓ Local inventory and logistics
✓ Technical support resources
✓ Sales and marketing capability
✓ Experience developing premium brands
‍✓ A willingness to actively develop the Krix market
✓ Financial capacity to invest in inventory and
 demonstration products
PROVEN INTERNATIONALLY

Premium cinema needs to be experienced.

Krix systems are demonstrated at international exhibitions, specialist showrooms and dedicated cinema installations alongside leading AV technologies.
Krix at CEDIA
International demonstrations that showcse cinema performance.
Award-winning products
International events
independent reviews
Dealer installations
BUILT ON MORE THAN FIVE DECADES

More than five decades of loudspeaker engineering.  

1974
Krix established in Adelaide, Australia.
50+
years
Loudspeaker design and engineering.
4500+
Commercial cinemas worldwide.
Global
Residential and cinema
systems.

Could Krix become the premium cinema
brand in your market?

If you have the network, capability and ambition to build Krix in your territory, we'd like to understand your market.

DISCUSS your MARKET