GLOBAL AV SALES
Krix - Experience Sound logo - Black and White
DASHBOARDDISTRIBUTORSOPPORTUNITIESDISTRIBUTOR APPLICATION FRAMEWORK MEETINGS & ACTIONS

DISTRIBUTOR QUALIFICATION FRAMEWORK

TIER 1 & TIER 2 INTERNATIONAL DISTRIBUTION PARTNERS

Krix appoints distribution partners to build sustainable premium markets. New partners must demonstrate the capability, commitment and infrastructure to develop specialist dealers, create strong demonstration opportunities and build consumer demand for Krix.
Krix is seeking Tier 1 and Tier 2 distribution partners. Appointment is subject to market fit, commercial capability, operational readiness and an agreed go-to-market plan.

WHAT TIER 1 AND TIER 2 MEAN TO KRIX

The tier reflects the scale and strategic importance of the market and the distributor capability required to develop it.
Both tiers are expected to actively represent Krix as a premium loudspeaker and cinema brand.
Requirement
Tier 1 Distributor
Tier 2 Distributor
Market role
Strategic partner for a high-opportunity market, with capacity to build Krix at meaningful national or multi-city scale.
Focused partner for a smaller or more concentrated premium market, with a clear path to sustainable specialist coverage.
Dealer network
Ability to recruit, train and activate a strong network of premium specialist dealers and integrators.
Ability to establish a selective network of high-quality dealers/ integrators in important locations.
Demonstration
Dedicated Krix demonstration capability at head office/showroom, or a committed flagship dealer located very close by.
Dedicated Krix demonstration capability at head office/showroom, or a committed flagship dealer located very close by.
Warehousing
Established warehouse capacity, stock control and logistics suitable for the agreed Krix product range.
Appropriate local warehouse capacity and logistics for the agreed launch range and forecast demand.
Sales resources
Sales team, dealer recruitment capability and technical/product support.
Sales team, dealer recruitment capability and technical/product support.
Marketing
Demonstrated marketing capability across trade and consumer channels, supported by an annual plan.
Demonstrated marketing capability across trade and consumer channels, supported by an annual plan.
Planning
A go-to-market plan plus first-year sales, dealer, demonstration and marketing targets.
A go-to-market plan plus first-year sales, dealer, demonstration and marketing targets.

MINIMUM QUALIFICATION REQUIREMENTS

> Established business with a strong reputation in premium audio, home cinema, custom integration or a closely related channel.
> Access to the specialist dealer/integrator network and the ability to recruit new partners.
> Demonstration space at the distributor head office/showroom, or a suitable flagship dealer very close by that can provide reliable access to a high-quality Krix demonstration.
> Warehouse capacity and operational systems to hold and manage appropriate local stock and demonstration inventory.
> Named personnel responsible for Krix strategy, dealer sales/recruitment, marketing, technical support/training and consumer lead management.
> Ability to provide dealer training, technical support and first-line after-sales support in-market.
> Ability to submit a launch/go-to-market plan before appointment and a detailed first-year sales and marketing plan.
> Commitment to regular business and marketing reviews, forecasting and reporting against agreed KPIs.
LINK TO AUTHORISED DISTRIBUTION APPLICATION

DISTRIBUTOR APPLICATION ASSESSMENT

Krix will assess the quality of the distributor’s commercial capability. The objective is to appoint partners that can create long-term brand value, strong specialist representation and consistent consumer access to Krix demonstrations.
Assessment area
What Krix will evaluate
Market opportunity
Premium AV/home cinema market, geographic priorities, competitive environment and realistic opportunity.
Channel access
Existing relationships, quality of dealer prospects and ability to open doors with premium specialists.
Demonstration capability
Location, room quality, accessibility, products proposed and plan to keep demonstrations active.
Warehouse & logistics
Storage capacity, import capability, fulfilment and service offering.
People
Sales coverage, marketing capability and technical resources.
Commercial plan
Forecasts, opening order, stock plan, dealer pipeline, investment and pathway to sustainable growth.
Marketing plan
Launch strategy, trade/dealer recruitment, consumer demand generation, PR/reviews/events and ongoing first-year activity.