New (optional) tool for Australian Dealers

Krix is currently trialling SPARK (SalesProposal Activation Resource Kit), a home cinema design and proposal program developed by Kolosseum.

SPARK gives audio-visual integrators access to a faster, polished way to present high-value home cinema projects, while remaining a completely opt-in service for dealers who choose to utilise it.

SPARK is not intended to replace a dealer’s expertise or existing workflow. Instead, it functions as a design acceleration and proposal enhancement tool, helping dealers reclaim time, elevate presentation quality and guide clients more confidently through system selection and upgrade paths.

‍Why SPARK for Krix dealers

Designing a home cinema proposal often requires juggling multiple software platforms, producing drawings and refining layouts. SPARK consolidates this work into a single, professional output, delivered entirely under the dealer’s own brand, using the client’s selected Krix home cinema loudspeakers (and other chosen electronics).

KEY DEALER BENEFITS

Significant time savings: SPARK reduces the internal workload associated with proposal preparation:

No need to build drawings, renders or layouts from scratch
Reduced back-and-forth explaining concepts to clients
Faster proposal turnaround, particularly for premium home cinema projects

This allows dealers to spend more time selling, consulting and delivering projects.

Structured upgrade paths: SPARK allows dealers to clearly present tiered home cinema options to clients with performance improvements and cost justification.

Dealers can also visually compare different system approaches, such as:

Series MX front-wall systems vs on-wall, in-wall or free-standing solutions
Different screen sizes or speaker configurations

This turns complex technical decisions into clear, visual conversations.

Example with Krix logo and contact details

Client engagement before commitment: SPARK home cinema proposals include:

Photorealistic 3D renders of the client’s actual room
Professional lighting, finishes and product placement
360-degree virtual room exploration on desktop, tablet and mobile

Clients can emotionally connect with the home cinema early in the process, building excitement and buy-in.

Performance-led design justification: Each SPARK home cinema design is supported by informed technical documentation, including:

Layout specifications and speaker alignment
SPL coverage modelling
Room and speaker performance metrics

This enables dealers to confidently justify design decisions to clients, architects, builders and consultants.

Clear differentiation for dealers: SPARK enables dealers to present home cinema proposals at an architectural and engineering level that few competitors can match.

Fully dealer-branded proposals (dealer logo only)
No Kolosseum, SPARK or Krix logos in client documents

SPARK product levels and AUD RRP

SPARK is offered in four structured levels, aligned to home cinema project scale and performance goals:

Level 1. Entry-level dedicated home cinema projects $40k–$70k
RRP AUD$2,199
Level 2. Mid-tier performance home cinema $70k–$100k
RRP AUD$3,299
Level 3. High-end private home cinema typically $100k–$150k
RRP AUD$4,499
Level 4 (RP XXII). Reference-grade flagship home cinema $150k+
RRP AUD$9,999

Dealer pricing support and profit opportunity

To support dealer participation:

Krix subsidises 30% of the wholesale price where Krix speakers are specified
Kolosseum absorbs a 10%
Dealers pay 60% of the wholesale price
(Wholesale pricing available via the Dealer Portal)

This results in:

Lower proposal and design costs for Krix-specified home cinema projects
Profit potential of up to $5,300+ per SPARK package when charging RRP to end users

SPARK is designed to function as both a sales enablement tool and a revenue opportunity.

Bring your own drawing (BYOD) – Reduce costs further

Dealers who already have home cinema drawings, SketchUp files or vendor-supplied layouts can use these as a starting point within SPARK.

BYOD benefits include:

Refinement of early concepts into construction-ready, dimensioned home cinema proposals
Reduced design effort, creating potential cost savings
Faster delivery timelines

The goal is not to redo existing work, but to elevate it for client engagement and builder use.

Dealers with existing drawings should contact Kolosseum directly to discuss potential discount pricing.

How the SPARK workflow works

Dealer sells the SPARK home cinema design package to the end user
Dealer completes the SPARK onboarding form, including:
- Room dimensions and construction details
- Speaker, projector, screen and electronics selections
- Any special requirements or constraints
Preliminary watermarked proposal delivered to dealer
Minor revisions applied if required
Final non-watermarked, dealer-branded package delivered to dealer
Dealer presents the proposal to the client

Delivery timelines depend on:

The level of information provided upfront
The SPARK package selected
Overall project size and complexity

Why Krix is trialling SPARK

Krix is trialling SPARK to assess how it can support dealers in:

Reducing internal design workload
Increasing average project value
Presenting home cinema proposals with clarity and confidence

Participation in SPARK is entirely optional, and dealers can choose when and how to use the service. SPARK is designed to amplify existing dealer capability, allowing integrators to focus on clients, solutions and delivery.

Industry endorsement

Industry Leader, StereoNet

“As a paying customer of Kolosseum’s home cinema design service, I can personally vouch for the level of experience and knowledge evident in the final result. Our 60+ page home cinema plans have blown away our architect, builders and contractors.”

‍
Marc Ruston
Industry Leader, StereoNet

‍Interested in SPARK?

Australian dealers interested in SPARK can: