Krix is honoured to have delivered its most powerful commercial cinema system to date for the newly redeveloped VOX City Centre Deira in Dubai—home to the largest cinema screen in the Middle East and North Africa region.

This transformation by Majid Al Futtaim Cinemas is nothing short of extraordinary, featuring 20 new screens across four premium cinema concepts. At the heart of it all is the VOX MAX auditorium: a 550-seat theatre featuring a massive 31-metre-wide screen and industry-leading audio-visual technology.

Sound worthy of the screen

To complement this enormous visual canvas, VOX Cinemas required an audio system capable of scale, precision, and absolute impact. Krix answered that call with five of the largest 4-way screen channel speakers ever developed - the KX-5996 - paired with sixteen dual 18” KX-4610 subwoofers, all installed behind the screen.

This system was engineered to deliver unrivalled clarity, dynamics, and coverage across every seat in the vast 550-seat auditorium. Paired with Dolby Atmos immersive audio and the latest in laser projection, the result is a world-class cinema experience where sound and vision meet at the highest level.

Collaboration at scale

Working closely with the VOX Cinemas technical team, Krix provided design support and custom loudspeaker manufacturing to meet the unprecedented scale of the installation. This project is a benchmark not only for the region, but for what’s possible in large-format cinema globally.

When size matters, so does sound.

The VOX MAX auditorium at City Centre Deira is a bold reminder that cinema is as much about what you hear as what you see - and with Krix, audiences don’t just watch the action, they feel it.